5 Ways Promotional Products Can Help Your Business
Whether you’re a market leader or a small startup business, if you want to grow your business, branding a product with your logo is the most affordable and effective way to promote it. While digital marketing is believed to be a frontrunner in the marketing sphere, old-fashioned, useful branded gifts will go a long way in securing loyal clients. Here are 5 ways branded promotional gifts can help your business:
Expand Your Reach
When you hand out promotional gifts, it isn’t just the recipient that becomes aware of your brand. Your audience widens to friends, family, coworkers and even strangers who happen to catch a glimpse of your gift. While your primary goal is to get your brand noticed by your target audience, it doesn’t hurt that branded products are extremely mobile.
People get bombarded by ads all day every day. We fast forward through TV ads, flip through magazine and social media ads without stopping to read it. Branded products offer a more interactive and conscious experience and give your brand more visibility compared to other marketing mediums.
If customers are happy, they come back and buy more. You can use branded gifts to thank customers for their purchase or to rectify a bad situation (waiting too long or an order mishap). Everyone loves a freebie, it makes them feel special and valued.
Direct Mail Success
Nearly no one opens direct mail if it isn’t an account or important letter. Take your direct mail marketing campaign to the next level by adding a small branded product in your envelope. Not only will the recipient be more likely to open it, but you’ll also make a positive impression of your brand. Make sure that the branded gift you offer them is useful.
If your branded gift is appealing and useful, the recipient will keep it and use it. To remember a message, repetition is key. If you hand out branded gifts on a regular basis, you’re exposing your target audience to your brand to help get familiar with it.
Don’t get left behind because you think promotional products are outdated. Instead, hire one of the best corporate gift companies to assist with your next marketing campaign. For more information, give us a call today!