THE PROMO GROUPBRANDING GUIDE
Branding of your Promotional Products is essential for maximum awareness!
Pad printing is the process used to brand small or intricate items.
The branding is applied by transferring ink onto the product using a silicone cushion which is pressed onto the item.
Pad printing allows for up to a 4 colour print.
From pens to golf balls and a large variety of small corporate gifts, pad printing would in many cases be the branding option of choice.
When using this process a logo is exposed onto a mesh screen. Ink is then placed onto the screen and a squeegee pushes the ink through the screen in the areas where the logo is. Colours are printed one at a time so accurate registration is essential.
Screen printing allows for up to a 6 colour print.
Screen printing is best for large and bold logos and is generally used on T-Shirts, bags, umbrellas and a multitude of larger promotional products.
YAG LASER PRINTING
Laser engraving is when a laser burns the top layer of the product off and reveals the layer beneath – a logo or design will be replicated with precise accuracy into the product’s surface. Because the top layer is “burned off”, laser engraving is a permanent method of branding and makes it an upmarket and subtle choice.
This process is mainly used for items with any metal surface such as metal pens, key holders, pocket knives, stainless steel mugs and flasks, BBQ items and many more.
Co2 LASER ENGRAVING
A logo is burned into the product with a Co2 laser, replicating the original logo with great accuracy and in minute detail. The laser removes the top layer of the product to expose the second layer – it is extremely precise with a permanent upmarket finish.
Co2 engraving is suitable for natural materials like wood, glass and leather.
EMBOSSING and DEBOSSING
Embossing and debossing are the processes of creating either raised or recessed logos and designs on various materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material.
This branding is both subtle and classy and looks great on folders, diaries, notebooks and leather keyrings.
Hot Foil Stamping is similar to debossing except a thin foil is pressed into the product to create a colour (usually Gold and Silver). This process works best on leather and PU folders as well as select rigid cardboard notebooks.
Embroidery is the branding option of choice on most knitted items and the majority of headwear. Embroidery machines automatically create a design from a pre-made logo that is input into the machine.
Embroidery is very popular when branding corporate garments with the company’s logo – it gives a permanent and upmarket branding on the product.
Logos can be embroidered in up to 9 different thread colours and is perfect for most clothing items, caps, towels, sports bags, etc.
VINYL and DOMED STICKERS
Vinyl stickers are digitally printed in full-colour on an adhesive vinyl and then automatically cut to almost any shape and size and then applied onto a product.
Domed stickers are printed exactly the same as vinyl stickers, except these stickers are coated with a resin to give a 3-dimensional appearance.
This process gives a digital full-colour branding and is ideal for multi-colour logos which are hard to replicate with other print techniques.
Dome stickers are used on bags and folders to name tags and can be applied to both smooth and rigid surfaces.
This relatively new technology makes it possible to print a full-colour, digital logo on various surfaces. A digital image is printed onto a special transfer paper and the product that is being branded is treated with a chemical before the logo is applied. The transfer paper is then placed onto the product, transferring the ink from the paper onto the product. The branded product is then treated with a sealing chemical to ensure permanency of the logo.
This branding is perfect for ceramic or metal mugs as well as metal flasks and water bottles.
HEAT TRANSFER PRINTING
A digital image is printed onto a special vinyl surface which is then placed onto the product in the correct position. The product is then placed in a heat press and the heat from the press melts the adhesive backing on the vinyl – merging it with the fabric.
This process is mainly used where a logo is too intricate for screen printing. As it is a digital print, the detail in the logo is perfect; but given that the logo is not cut out, it may affect the flexibility of the product.
This branding is suitable for drawstring bags, jackets, paper and many other items. One of the main advantages of heat transfers is that one can do small quantities in full colour at a reasonable cost.
This process is done by a digital full-colour printer which is fitted with special sublimation inks. The logo is printed onto a special transfer paper and cut automatically to the correct shape. The logo is placed onto the product and heat is applied. The heat causes the inks to migrate from the paper onto the product.
Due to the fact that this is a digital print, the logo can be as colourful and intricate as required. Since the ink migrates onto the product, sublimation doesn’t change the flexibility characteristics of the product in the same manner that as heat transfer does.
This process is perfect for polyester shirts, nylon bags and umbrellas.