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Here’s How the Right Promotional Gift Can Give You Exceptional ROI

Promotional gifting is one of the most effective marketing tools available to business owners. The reason for this is because it is relatively cheap and the impression rate is high. While flyers and social media ads are also cheap the impression rates are low. Nonetheless, also marketing tools that can be used. But let’s talk more about promotional gifting.


People like to receive free stuff! Even more so if it’s something they can use and if it’s a quality product. Just blindly handing out branded items might work to some degree but if you take a moment to get to know your target audience, your return on investment will be significant.

The Importance of Researching Your Target Market


If you’re wondering how to use promotional products effectively, you’ve come to the right place. When we talk about knowing your target audience we mean, really knowing them. If you understand their likes and dislikes, as well as the current trends, you can’t go wrong when choosing a promotional gift.


But it’s not just the gift you need to concern yourself with. You need to make sure the item is of high quality to ensure a longer impression rate. Investing an extra few rands to give a quality gift is completely worth it in the long run.


When people are impressed with a gift, they will tell other people. The primary goal is to impress the recipient to the extent that they become free advertising.


Let’s look at t-shirts for example. Anytime you receive a t-shirt, you’ll be happy. If it isn’t exactly great quality or a good design, you’ll use it to sleep in. The impression rate is still there but it could be better. If you spend a little more on a quality t-shirt and put some thought into the design to make it catchy, chances are the recipient will wear it when they go out, increasing the impression rate significantly.


Get in touch with The Promo Group for the best branded gifts in South Africa today!