Select Page

How To Choose More Creative Promotional Gifts

The competition is fierce, no matter what industry you’re in. And the only way to stand out from competitors is to be different. We can promise you that ordering plain old branded pens or water bottles for your next exhibition won’t cut it. You need to think outside the box.


Now we’re not saying pens or water bottles are ‘bad’ gifts. You can still see some kind of ROI with these. But, we’re saying there are better options. Coming up with creative branded merchandise ideas isn’t as difficult as you think. Not sure where to start? The team at The Promo Group can help you brainstorm and come up with innovative branded gift ideas to promote your brand efficiently.


Let the Promo Group Help You Choose Promotional Gifts That Will Impress


The goal with promotional gifting is to add value to your brand and your customer’s life. If you hand out trendy gifts that are also high-quality, customers will view you as a professional and remember your brand in future. But first, you need to take the following steps:


Research Your Target Market

We take it you already know your target market. If you don’t, the first step would be to determine who you’re trying to reach. By doing thorough research of your target audience, you’ll figure out what exactly you’re trying to achieve with your promotional gift and make sure your customer gets the right message. The wrong gift will harm your brand and confuse your customer.

Decide on a Budget

Your budget doesn’t have to be set in stone and you should be realistic about how much you’re willing to spend on your promotional gift campaign. At the risk of stating the obvious, make sure your gift doesn’t cost more than the service or products you offer.


Ask the Question

Will this gift be valuable to my customer or will it end up in the trash by the end of the day?


For promotional gifts to be effective, they need to serve a purpose, be high-quality and be creative. The team at The Promo Group can help you come up with the perfect branded merchandise ideas for your clients. Give us a call today!