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How To Use Promotional Gifting To Your Advantage In 2019 [4 Valuable Tips]

Promotional or corporate gifts have been around for a while. It’s one of the most successful marketing strategies used by businesses around the world to gain new customers and keep existing customers loyal.

 

While promotional gifting can be extremely effective, there are some steps you can take to amp up the effectiveness in 2019.

 

  1. Choose the Right Gift for Your Target Audience

 

There are gifts that can be useful to almost anyone like pens, USB flash drives, etc. But, if you really want to make a lasting impression, you’ll want to study your target audience. Find out their likes and dislikes so you can give an awesome gift they’ll use for many years to come.

  1. Quality over Quantity

 

Quality beats quantity every time. While it’s vital to get your brand in front of as many people as possible, handing out a low-quality gift might do more harm than good. Instead, spend a little extra to ensure high-quality gifts that will last longer, thus be used for longer.

 

  1. Invest in a Professional Designer for Your Branding

 

Branded promotional gifts are more than just slapping your logo onto a tote bag or pen. Hiring a professional designer will ensure a quality, trendy and quirky design that will wow recipients. Remember, you want to stand out from the crowd!

 

  1. Get Help from the Experts

 

Not every business has a team to manage their marketing strategies. If you aren’t comfortable with the idea of choosing promotional gifts for your clients, we can help. The Promo Group has extensive experience in the promotional gifting industry. We can easily help you choose the right promotional gifts to grow your client list and keep existing customers coming back.

 

For more information or help choosing the perfect promotional gift, get in touch with the team today.

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