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How You Can Use Branded Corporate Gifts as Part of Your Marketing Strategy in 2019

“Branded corporate gifts are no longer as successful as they used to be,” said no one ever! In fact, quite the opposite is true! People are bombarded with advertisements every single minute of every day. Buy this, buy that. So when they actually receive something they like and find useful for free, it’s quite refreshing.

Branded corporate gifts are all about creating brand awareness without the recipient feeling like you’re shoving your brand down their throats. The idea is to create familiarity and eventually trust in your brand.

There are 3 ways to use branded corporate gifts as part of your marketing strategy in the coming year:

1. Handing out Promotional Items at Trade Shows and Other Functions
This is one of the more popular options used to attract new customers. It doesn’t have to be a big, expensive gift to make an impression but try to think outside the box to make your brand stand out from the rest.

2. Sending Existing Clients Promotional Gifts to Thank Them for Their Business
Occasional or seasonal promotional gifts for loyal clients will build trust. Make sure you choose a personal, useful and quality gift or you might send the wrong message.

3. Gifting Your Employees Branded Corporate Gifts to Show Appreciation for Their Hard Work
Not many people use this strategy but it’s one that works well. By gifting employees something they can use and of high quality, they feel appreciated and give their best during office hours. They’ll become proud to be associated with your brand and use their branded shirt or laptop bag after hours too.

Don’t be scared to spend money on branded corporate gifts. This is one marketing strategy that is bound to yield success. Let The Promo Group help you grow your business when you hire us for all your branded corporate gift needs. Speak to the team for more information today!

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