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The Promo Group 2016 Blogs

Welcome to The Promo Group Blog! Here we display all the latest information about the Promotional Product industry with research from across the globe as well as local.

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Great product selection, extraordinary solutions and unrivalled client support has made The Promo Group the leading supplier of promotional gifts in South Africa.
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Knock the socks off your competition and lower your marketing costs with promotional gifts.
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Join our family at The Promo Group for fast, efficient service delivered with a passion for the world of promotional gifts.
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With an extensive range of promotional gifts that seems never ending, the passionate team at The Promo Group are driven to offer each of our clients the greatest level of exposure for their brand.
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The time is fast approaching for final decisions and choices to be made on how you will make the most out of your budget for year-end gifts to give to clients and staff.
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Meeting deadlines and offering high quality corporate gifts and clothing is what we do best!
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Imagination combined with innovation added to experience keeps The Promo Group ahead of the rest. Creativity and innovation added to experience and imagination is what sets The Promo Group apart from the rest! We love what we do and it is a pleasure for our team to get together and come up with the best solutions for our clients in order to ensure that maximum returns are guaranteed when you choose to plan your corporate gifts with us.
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Promotional gifts and clothing offer an endless world of marketing possibilities! There is just such a massive selection of corporate gifts and clothing offered by The Promo Group that we are confident in saying that we have something for everyone with which to market their business well into the future.
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Our friendly team at The Promo Group offer a passion for service excellence in promotional gifts.
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Invest in high quality promotional gifts and clothing with The Promo Group to create a lasting impression.
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Fast response, efficiency, dedication and passion, these are just some of the words that express the foundation that has created the long-standing and trusted reputation of The Promo Group.
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There is no doubt that we are living in a fast-paced technological age. Where business is often conducted out of the office environment, making it one of the best ways to keep your clients connected on-the-go, with your brand backing up their connectivity.
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With a passion for promotional products and over 60 years worth of exceptional experience in the promotional industry. The Promo Group is proud to be able to offer a selection of the largest, variety filled clothing ranges in Southern Africa, as well as abroad.
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Join the family at The Promo Group and discover a whole new world of promotional gifts and clothing.
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Bags of every shape, size and colour are our constant companions in our movements and travels throughout daily life. There are few better ways to represent your brand, logo or company than on bags we depend on every day, no matter where we go or what industry your clients represent.
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The-long-lasting-power-of-technology-in-branded-corporate-gifting-thumb

There is no doubt that we are living in a fast-paced technological age. Where business is often conducted out of the office environment, making it one of the best ways to keep your clients connected on-the-go, with your brand backing up their connectivity.
Continue reading…

Move-your-brand-to-the-next-level-with-promotional-clothing-from-The-Promo-Group-thumb

With a passion for promotional products and over 60 years worth of exceptional experience in the promotional industry. The Promo Group is proud to be able to offer a selection of the largest, variety filled clothing ranges in Southern Africa, as well as abroad.
Continue reading…

Experience-a-whole-new-world-of-promotional-and-corporate-gifts-from-The-Promo-Group-Thumb

Join the family at The Promo Group and discover a whole new world of promotional gifts and clothing.
Continue reading…

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Bags of every shape, size and colour are our constant companions in our movements and travels throughout daily life. There are few better ways to represent your brand, logo or company than on bags we depend on every day, no matter where we go or what industry your clients represent.
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Do you have a business that necessitates some of your workforce being outside in often cold conditions? If so, you will know the importance of ensuring they are warm and protected from the elements.
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The modern world is very much aware of the need for eco-friendly solutions. Protecting the environment is extremely important for both current and future generations, and there can be no mistaking the way industry and commerce has embraced this.
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There are some areas of marketing that are surprisingly cost effective, and that should always be included in your overall budget.
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The art of choosing branded corporate gifts for your clients or to give to visitors at exhibitions and functions is one that requires careful consideration.
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There is no doubt that giving away gifts to visitors and clients has the desired effect. Many companies across South Africa have used corporate branded gifts to great effect, and when you get it right it aids brand recognition and awareness easily and at little cost.
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Not too long ago a corporate branded gift would take the form of a cheap pen, keyring, mug or other standard and familiar item.
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Are you looking for an affordable way to ensure your workforce are all wearing corporate branded gear?
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There is an art to choosing branded gifts to give to your corporate clients or visitors, as you need to ensure you have the right image to hand.
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Are you searching for top quality branded gifts to hand out to visitors and guests at an event or exhibition? If so, you need to consider which gift items would go down well and make the right impression.
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When It Comes to Corporate Branded Clothing Quality Pays! Branded clothing is a great way of ensuring your workforce carries a uniform look.
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When It Comes to Corporate Branded Clothing Quality Pays! Branded clothing is a great way of ensuring your workforce carries a uniform look.
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Full Range of Branding Options for Maximum Exposure. Giving away branded gifts is a great way of enhancing your brand awareness, but are you getting the best from your corporate gifts?
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First impressions count, especially in business, so when visitors come to your office or factory and see all your team in matching gear they will certainly be impressed.
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Choosing the right corporate gifts to impress your clients or visitors at functions and events takes some care. You want to give away something that they will appreciate, and that also reflects the quality and stature of your brand.
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Many companies are realising the benefits, both to them and to others, of becoming as ecologically friendly as possible. There are very real cost savings to be made, for example, in energy saving systems, and industry and commerce are both embracing the green movement.
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Giving away corporate gifts is a tried and tested method of enhancing brand loyalty and recognition Are you giving them gifts they really appreciate? Or, are you falling into the common trap of providing unoriginal gifts which may be used a few times and then forgotten?
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Branded clothing is a great idea if you want to ensure your workforce all look neat and uniform. A simple t-shirt or golf shirt in your corporate colour with your name or logo on is a far more affordable method than resorting to a full uniform.
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Are you looking for a fresh way to get your brand name of logo seen by more people? The tradition of giving away corporate branded goods is one that has been with us for a long time, but have you considered going large?
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For brand promotion corporate gifts are a great idea, but care needs to be taken when choosing the right items to give away. Giving away corporate gifts branded with your company name or logo is an effective marketing ploy, but what do you choose to make the right impression?
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For brand promotion corporate gifts are a great idea, but care needs to be taken when choosing the right items to give away.
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Are you looking for quality ideas for gifts to give away to your clients or potential customers? If so, you’re in the right place, as The Promo Group is the leading name in branded corporate gifts in South Africa.
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There are many great ideas for corporate branded gifts. At The Promo Group we have the biggest range in South Africa. Our products are all high quality and from regarded brands, and we believe our prices are the best in the business.
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The world of business and commerce is very much focused on being eco-friendly in every way possible.
Some items of clothing offer a combination of smart style and casual wear, and among the most versatile of all are golf shirts.
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There is no doubt at all that giving away an Effective Corporate Gift – whether to existing clients or potential customers – is an effective marketing ploy, but when it comes to choosing the right item you need to consider your options carefully.
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MarketingMix

A new year brings the opportunity to analysis the past and possibly try something different in the future. Did you employ the use of promotional products or advertising gifts such as a memory stick or branded clothing? If so, how successful was the campaign? If not, maybe your choice of promotional items needs to be revised?
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It is a reflection on how social media has changed our lives that one of the most talked about products of the past couple of years has been a small item that allows you to take a picture of yourself using your smart phone! Known as ‘selfies’.
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Sometimes a little creative thinking can enhance the impact of Quality Corporate Gifts; the standard choice of umbrellas, caps, pens and so on all make excellent choices for giveaways at events and exhibitions.
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Are you considering giving away gifts to your clients, or perhaps investing in some to reward the loyalty of your workforce?
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Pitching Corporate Gift Ideas and Giving away quality corporate branded gifts to visitors at exhibitions or to clients is a proven method of enhancing brand loyalty and awareness.
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The Promo Group supplies USB Flash Drives/USB Memory Sticks or Flash sticks (as some like to call them) that have become an indispensable part of our day-to-day work and social life.
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Having your workforce decked out in Quality Corporate Clothing that bears your corporate logo is a great way of giving a good impression to visitors. Furthermore, it is also surprisingly affordable, especially if you choose from the superb and very comprehensive range available from The Promo Group.
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Having your workforce decked out in Quality Corporate Clothing that bears your corporate logo is a great way of giving a good impression to visitors. Furthermore, it is also surprisingly affordable, especially if you choose from the superb and very comprehensive range available from The Promo Group.
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If you are looking for a great range of corporate gifts – ready to be branded with your name, logo or slogan – then The Promo Group is the place to be. We have a range that is unequalled in the South African market and we take great pride in providing quality goods at great prices.
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Eco Friendly Corporate Gifts make superb gifts as the green issue is one that companies and individual like to be associated with, and our range of proven eco-friendly gifts are very popular with our wide variety of clients.
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Look no further than The Promo Group, one of the leading names in promotional goods and gifts in South Africa. With a range that covers everything you could possibly imagine in the world of gifts
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You have a choice of items that will surely include something you like, and we are more than happy to help you find the right item. What’s more, you’ll love our prices as we endeavour to provide quality items at affordable rates.
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The BIC disposable lighters, supplied by The Promo Group, is recognized as a worldwide leader in producing a safe, reliable flame for millions of consumers every day.
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Giving out gifts to your clients or to visitors at exhibitions and events is a proven method of enhancing your brand awareness. You can also use corporate gifts as rewards for your workforce, in order to strengthen loyalty and show your appreciation for the hard work performed.
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Choosing corporate branded gifts to give away to your clients or at events is something that needs to be considered carefully; you need quality products that will be appreciated and you want to ensure that your logo or brand name is applied in a manner that looks good.
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If you are looking for something special to give to your loyal and trusted clients as a gift then you might want to check out the range of corporate hampers at The Promo Group.
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For loyal customers, and to give away at events, branded gifts make a great choice, but you need to ensure you have something of quality that the recipient will appreciate
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In 2008 the ASI launched its Global Advertising Impressions Study to give its members powerful data that proves that advertising specialties are a high-impact and cost-effective advertising medium. Through thousands of live and online interviews with businesspeople in key cities in the US, Canada, France and the UK, the study gauges consumer perceptions of promotional products and how they influence buying decisions
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Sales can often be a numbers game, but simply reaching out to as many potential clients as possible is rarely a smart way to generate new business. Here are a few of the most effective ways to identify your own perfect clients
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When it comes to promotional products there are certain staples in the industry that have been tried and tested over time. The first thing that usually comes to mind when thinking of great promotional products are custom printed T-shirts. And there is a reason Why the Noble T-Shirt Still Rules.
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With Vodacom SupeRugby 2015 well and truly under way, millions of South Africans are glued to their television sets every Friday and Saturday watching the southern hemisphere’s best and brightest rugby talents battle it out for premier position in their respective conferences.
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Yes, you’re on LinkedIn. You know you should have a “completed” profile and that you should be using the “People You May Know” feature to connect to, well, people you may know. But now that you’ve got your feet wet, how do you make LinkedIn an even more powerful relationship-building and sales-generating tool?
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Content is king when it comes to getting your website up there on the world’s favourite search engine, as Brenden Prazner explains…
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Biz Stone shares his Marketing Strategies. With nearly two million followers on Twitter, Biz Stone is one of the most influential voices on the internet. Not only that – he created the micro-blogging medium.
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The end of the year is drawing closer. Do you have a gift-giving strategy? Do you know what to give your most valued clients? Are you Gift Savvy in time for Xmas?
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17 Rreasons to be Cheerful

April 2012’s Reader’s Digest carried an article based on excerpts from Matt Ridley’s book, The Rational Optimist. We share the good news with you here at The Promo Group
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Whenever I feel the least bit uneasy, I check my email. Stuck while writing an article? Bored on a phone call? Standing in an elevator, frustrated in a meeting, anxious about an interaction? Might as well check email. It’s an ever-present, easy-access way to avoid my feelings of discomfort. What makes it so compelling is that it’s so compelling. I wonder what’s waiting for me in my inbox? It’s scintillating. It also feels legitimate, even responsible. Continue reading…

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Writing instruments have multiple application with just about every type of client. There’s the pencil to welcome kids for the new school year. And, of course, there’s the ever-present pen handed out at trade show booths in every market possible…Continue reading…

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If you have a business and want to promote your product or services it is often a great idea to align an event with a cause or charity. This gives your company more authority, raises brand awareness and also shows that you are a caring business with an eye on the greater world at large. The question is, where do you get the branded goods you need to make your event even more noticeable and relevant? Continue reading…

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Branded clothing is a great idea for keeping your staff looking clean and uniform at all times, and can also make for excellent corporate gifts. You need to make sure you are getting the best quality items at all times, as cheap clothing will simply wear and need replacing before time. Continue reading…

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Giving your prospective and existing clients corporate gifts is a proven method of expanding brand awareness, and with the right gift can also engender loyalty. All too often companies give away goods that are of a low quality, may not be useful and perhaps don’t even have a novelty value Continue reading…

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On Trojan Horses and why promotional gifts beat all other forms of marketing. More so than ever before, companies are competing for the consumer’s attention. This battle of the brands, though hardly new, has become vastly more challenging in the last decade or so because of the increasing number of messages competing for our cognitive bandwidth. Continue reading…

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Brand awareness is an essential part of your marketing, and should be treated with care. The fact is that many companies fail to capitalise on areas they could be using to promote their brand; for example, do your workforce use bags, perhaps for carrying laptops, messenger bags, backpacks or other? Continue reading…

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Already ran out of ideas? Here’s what to do!
Corporate gifts have long been a great idea for keeping clients happy and attracting new business, but what do you do when you want something genuinely original and innovative? Continue reading…

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Where do you go for best supply of corporate and promotional clothing in South Africa? Having your workforce wearing the same clothing gives a clean and ordered impression to visitors, and whether you want to portray a smart, casual look or a more formal one, there is plenty of choice in the corporate clothing market. Continue reading…

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Promoting your brand is an essential part of your marketing and needs to be carefully considered. When it comes to promotional corporate gifts, which are a great idea and a proven method of brand promotion, there is plenty of choice, but you need to make sure you are providing your target audience with gifts that are high quality, and that reflect the nature of your business. Continue reading…

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Your mobile phone – Your digital camera – Your tablet – Your iPod – Your GPS . . . This could be caused by the habitual shedding of electricity supply, or forgetting to charge your device, or simply due to living in a world that requires constant connectivity! Continue reading…

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