The Promo Group Blogs
Welcome to The Promo Group Blog! Here we display all the latest information about the Promotional Product industry with research from across the globe as well as local. See our previous blogs here: The Promo Group 2017 Blogs
It’s not easy to promote your brand within the competitive realm of advertising and could be costly and complicated, to say the least. But with promotional products, you too can use the most effective marketing tool available to businesses today.
South Africa’s economy has been anything but booming in the last few years and companies are trying to save money as far as possible by cutting costs. Marketing, however, is a cost that’s not negotiable, unless you’d like to close the doors of your business anytime soon.
It’s that time of year again. Everybody is excited about the holidays and even more so, about the gifts, they will be receiving from their suppliers. And since most companies have hundreds of suppliers, you’ll need to up your game when it comes to branded corporate gifts – that is if you want to keep doing business with them in the new year.
Sending branded gifts to clients is an excellent way of showing appreciation for their business as well as making them aware of your brand, year round. It’s even better when that gift reflects your company values while matching up with theirs.
Companies consist of people and people love receiving gifts. Even more so if it’s something they can use. When giving branded corporate gifts, make sure it’s something they can use on a daily basis. This will go a long way in building existing client relationships.
Teamwork, knowledge and many years’ worth of experience in the corporate gifts industry makes The Promo Group the number one team to work with in hitting the right spot with promotional gifts that can forge long-term relationships with valued customers.
The festive season in South Africa is a far cry from the traditional concept of snow covered landscapes! Here, the sun beats down and calls us out into the sunshine and the outdoors, to soak up the sun on the beach, take to hiking trails, enjoy our national love of braais, road-trips and picnics!
For many years pens have been used as promotional gifts since it is easy to print your company name or logo on them and even easier to distribute them at exhibitions and trade shows. Everyone uses pens, from pupils to professionals, thus printed pens are one of the most effective methods to promote your brand.
A promotional gift is a branded product that has your business logo printed on them. Branded Promo Gifts are one of the most ancient methods of advertising and marketing. It remains one of the most effective ways to promote your brand as well as one of the most cost-effective ways to advertise.
Promotional gifts are an excellent tool to enhance your brand and ultimately grow your business. But don’t be fooled into thinking that just any gift will do. Before wasting money on branded gifts that won’t bring you any results, do some research or get the help of a professional to guide you in the right direction.
Branded gifts say a lot about you as a company like how important quality is to you or if you put a lot of thought and strategy into projects. Anybody can hand out free gifts and hope for the best but by giving quality, creative branded promo gifts you are sure to be one step ahead of your competitors.
It can be quite the challenge to come up with a successful marketing strategy and even more so maintaining a campaign that resonates with your target market. What you’re after is that vital competitive edge that will keep on driving new business, thus growing your client base.