The Promo Group Blogs
Welcome to The Promo Group Blog! Here we display all the latest information about the Promotional Product industry with research from across the globe as well as local. See our previous blogs here: The Promo Group 2017 Blogs
As a marketer, you probably know how difficult it can be to get good results with your marketing strategies. Every new tool claims to be the next best thing that will give you the results you want – a massive return on investment. In most cases the promises are empty and you are back to square one.
No matter how new or established your business is, you probably know that it’s really challenging to consistently grow your brand. Your business success isn’t only linked to the quality of your products and the reliability of your services. Its also affected by external elements like politics.
It’s nearly winter and South Africans are getting ready to hibernate. While it’s true that South African weather is mild compared to European countries and Canada, it can still get really cold in the dead of winter. An extra layer goes a long way in keeping one warm.
Branded promo gifts created specifically for the office environment provides the opportunity to keep your brand in plain sight for 8 hours per day, 5 days per week. This single-handedly beats any other form of advertising both in terms of long-term benefits and cost.
The promotional gift industry is highly competitive and any business that has successfully developed long-term relationships with their clients has to be exceptional at what they do. The Promo Group is proof that service excellence still exists in this day and age. Where people still deliver on their promises with an unwavering commitment to keeping their clients satisfied.
We are living in a modern era where social media marketing is growing at a rapid pace. But that doesn’t mean that promotional gifts are a thing of the past. In fact, including them in your marketing process is still highly beneficial.
Competition is rife no matter which industry you find yourself in and if you don’t set yourself apart from the rest, you might be closing your doors sooner than you think. One way to stand out from the crowd is with high-quality promotional gifts. It is believed to be the easiest way to create a long-lasting impression with potential customers as well as providing repeated exposure to your brand. Ultimately, high-quality branded gifts will ensure a great return on investment.
Freelance or remote work has become extremely popular in the past few years. With the advancements in technology, it comes as no surprise that more and more people want to break free from the traditional nine to five workday while creating their own flexible working hours.
If there’s one thing we’ve learned from our many years in the promotional gift industry, it’s this: what you give is more important than giving in itself. We’ve seen too many failed marketing campaigns due to business owners not thoroughly researching their target audience, and ending up giving the wrong gifts.
With the recent power cuts in South Africa, it’s clear that load shedding isn’t going anywhere. There’s no escaping it. Just when you think all is well, another power cut is scheduled. And now that winter is upon us, who knows what will happen.
Here’s How Using Promotional Gifts as Mobile Advertising Can Increase Brand Awareness on a Massive Scale
It is inevitable when you give your client a smart and useful branded gift item such as clothing items or even a pen, they become a walking billboard that will increase brand awareness wherever they go. This is one surefire way to create a tangible business card that won’t get lost or end up in the trash any time soon.
If you want your clients to only think of you with regards to the type of services and products you offer, you need to keep your brand at the forefront of their minds at all times. This can easily be achieved with branded gifts.
Marketing has seen a major growth spurt in the last few years and it seems that new ideas and methods seem to emerge on the daily. Most of which bring excellent results but one that stands out from the crowd is promotional gifting. It is as effective, if not more, than its ever been.
Let’s face it, in a pretty challenging economy, the competition has become tough. In fact, many small businesses are closing their doors as we speak.
One of the most highly effective marketing strategies a business can follow is giving promotional gifts. These gifts serve as a constant reminder of your business and what you offer your customers. But how does one choose a great branded gift?
One of the best ways to show appreciation to customers is by means of sending them promotional gifts. Not only will they feel valued but you will also create awareness of your brand whenever you do. For the best results make sure that the gift you offer reflects your company values as well as theirs.
Think printed pens are old school? Think again. Pens will never go out of style as effective promotional gifts. Pens are great! They are easy to customise and even easier to distribute. And since everyone uses pens throughout their lives, they are considered to be the perfect gift to promote your business.
It is known to be one of the most effective ways to market a business, no matter the size. Promotional gifts can be anything from printed pens, branded clothing or food-related gifts, depending on your budget. As long as your logo and company information appears on the object, it will be considered a branded promo gift.
Did you know that more than 80% of all workers work under extremely stressful conditions every day? Nearly two-thirds of all workplace injuries happen as a result of stress. Stress is the number one culprit for employees not pitching for work.
Promotional Gift Campaigns are always successful right? Wrong. While promotional gifting is one of the most affordable and successful marketing strategies used by businesses today, there is still margin for error that can make your campaign come tumbling down.
As a business owner, the last thing you want to do is to waste money on marketing campaigns that don’t work. So, before the start of any campaign, it’s vital to take a few minutes (or hours) and ask yourself a few questions to ensure you’re on your way to success.
More and more people are becoming aware of the effects our actions have on the environment. But being aware means nothing if we don’t take the necessary steps to preserve this beautiful planet.
The buzz of the holiday season is over and people are back to the daily grind. Which means gifts season is also over right? Wrong. Giving promotional gifts throughout the year can be an excellent way to stay in the forefront of your customers’ mind.
Saying thank you to clients for their loyalty to your business is one of the most important things you can do to retain it and build a relationship. Your corporate gift will differ from client to client and whether they are an employee or a director of a company.
Promotional gifting is one of the most effective marketing tools available to business owners. The reason for this is because it is relatively cheap and the impression rate is high. While flyers and social media ads are also cheap the impression rates are low. Nonetheless, also marketing tools that can be used. But let’s talk more about promotional gifting.
As a startup business, spending thousands of rands on marketing is near impossible. But just because you don’t have a big budget doesn’t mean you can neglect that aspect of your business. In fact, if you don’t actively market your business, you might close your doors quicker than you opened them.
Promotional stickers have been around for a long time and if designed and distributed correctly they will continue to generate cost-effective impressions, exposure and word of mouth marketing for many years to come.
There is nothing more iconic than rewarding your employee for their years of services with a watch. Thus, it comes as no surprise that watches are also considered one of the most popular gifts in the corporate world due to the air of sophistication they pose.
Corporate gifting is an excellent way to reward existing customers for their loyalty. This marketing strategy is also used to increase brand awareness and attract new customers.
So you haven’t tried handing out promo gifts to grow your customer base yet because you think it’s too expensive? We are here to tell you, that the price of the item has absolutely nothing to do with the success rate. In fact, there are many small businesses like you, that are just starting out with almost no marketing budget, handing out promo gifts and getting an impressive return on investment. You heard that right! Even affordable promotional gifts can be successful!
Christmas is around the corner and if you haven’t started buying promotional gifts, you might want to start right now since time is running out. We know people tend to procrastinate when they don’t know what gifts to give. Honestly, we understand! You don’t want to spend money on gifts that might not make an impact and bring results. The whole idea behind promotional gifting is to grow your business and build relationships with existing clients.
Promotional gifts have proven time and time again to be one of the most effective marketing tools available to businesses, big and small. The statistics make it clear that handing out promotional gifts offer a tremendous return on investment – 62% to be exact – which is why more people are getting on board with promotional gifting.
As you may already know, promotional gifts are considered one of the most successful marketing strategies for companies, big and small. It creates brand awareness and lets your clients know just how much you appreciate their business. But, not all branded gifts are created equal. Some work better than others so if you don’t want to waste your money on promo gifts that won’t yield the desired results, stick with us, we’ll show you how.
Promotional gifts are branded items that contain your business logo and contact details. This marketing method has been around for many years and is considered one of the most effective ways to gain new customers. Promotional gifting is extremely cost-effective which is why it’s an advertising method that’s not going anywhere any time soon.
The countdown to the holiday season has begun and Christmas is quickly approaching with less than 8 weeks to go. Do you know what this means? It’s time to order your seasonal branded promo gifts. If you don’t do it soon, it will be too late.
It’s no secret that the economy in South Africa is not quite what it used to be and business owners are feeling it in their bottom line. The last thing they need is to spend more money and their instinct tells them to start cutting costs. But limiting or even cutting your marketing budget would be a mistake, especially if you don’t plan on closing your business doors anytime soon.
If you’re looking for branded gift ideas you already know just how valuable this marketing strategy is to grow your client base. But you also know that any old gift won’t do so before you waste your hard earned money on gifts that won’t give you a good return on investment, we advise you to speak to the experts for help with coming up with branded gift ideas.
Branded clothing is a popular marketing strategy used to promote any company’s brand. It can be distributed as promotional gifts to existing or prospective clients or used internally for employees.
You don’t have to be a superhero to save the planet, although that might be easier and more fun! Back to reality… There are countless advocates for global warming and while many people are becoming more conscious about saving our beautiful planet, there are others who simply don’t care. Don’t be one of those people!
Promoting your brand these days are challenging. Competition is rife and advertising has become expensive and complicated. But one thing that hasn’t changed over the years is the fact that giving promotional gifts is still effective. Not only is it effective, but it’s also extremely affordable.
The competition in South Africa with regards to promotional gifts are rife making hard to choose the right promotional gift supplier. But the decision shouldn’t be taken lightly since the primary goal of giving promotional gifts are to impress prospective customers and nurture current relationships. Choosing a company that offers quality items is crucial!
So you’ve heard that promotional gifting has a high return on investment which is why you went out and bought a ton of promotional items. But, you’ve distributed the gifts and you haven’t really seen any great results as yet. Thus, the reason for your question: Why are my promotional gifts not bring in any business?
It comes to no surprise that marketing budgets for small business owners are small, if not non-existent. But it doesn’t mean you can neglect marketing your new business. In fact, if you want to grow your business, you have no choice.
No one wants to waste their hard earned money. Especially business owners whose main goal is to grow their business. Marketing your brand costs money and there’s no way around it. Which is why you have to be smart and have a well planned out marketing strategy.
It isn’t uncommon for companies to question the value of promotional gifts in a world that’s dominated by digital technology. With social media and digital advertising enabling us to reach potential customers, they often wonder whether branded gift items are still relevant. The answer is, without a doubt, YES!
So you’ve heard that in order to grow your business you need to hand out branded gifts. While that statement is accurate, there are some things you need to know, some tips that will help you maximise your effort to give you the best results possible.
Many business owners are contemplating whether promotional gifting is something they should consider to grow their business. One google search will give you so much conflicting information that it’s hard to figure out whether it’s a good idea or not. This is why the team here at The Promo Group decided to bust all the lies you’re made to believe about giving promotional gifts.
The economy in South Africa is not the most stable it’s ever been and business owners are feeling it in their pockets. Cost cutting is getting more real but the last department to try and save a few cents would be the marketing department. Marketing your business is crucial, now more than ever.
Promotional gifts can be a great tool to boost your brand and grow your business. But don’t think you can hand out the cheapest, low-quality gift and the customers will come running. It’s vital to do some research or get a professional guidance to successfully execute your promotional gifting marketing strategy so you don’t waste your hard earned money.
Promotional gift giving has been around for many decades and while many business owners swear by it, others feel it’s outdated and that digital marketing is the way to go. Both of them are right. The truth is that times are tough and as a business owner, we need to do anything and everything to grow our business. That means that sticking to just one marketing strategy will be a mistake.
Have you noticed how nothing is free anymore? We’re paying for parking at hospitals and even if there isn’t a ticket machine as such, there’s someone claiming they watched your car and you have to pay them.
Ever human being influences the environment of our planet, whether good or bad. With all the media coverage of global warming, people are becoming more aware of reducing their carbon footprint in order to save the earth.
Branded clothing is a popular promotional gift due to its versatility. It can be distributed to existing clients, potential clients, suppliers as well as employees. While it won’t always work for every scenario or business, in most cases it will which is why you should consider adding promotional branded clothing to your marketing strategy.
When it comes to promotional gifting in South Africa, the competition is tight. There are so many suppliers to choose from, so how can you be sure to pick the right one?
Branded sweets can be an outstanding promotional gift. They can be left for the customer to help themselves or given as part of a hamper. Whichever way you choose to offer it, branded sweets can take your business from looking good to great in the eyes of your potential customers.
Water bottles are considered to be a great way to increase brand recognition because it fulfils a very real need. To ensure a healthy lifestyle, it’s vital to drink plenty of water. Water bottles are a great choice for almost any business and they are quickly becoming a fashion statement among the millennials.
It’s easy to be intimidated by all the options available when you start a promotional marketing campaign. The idea is to give a product that is small enough for trade show attendees to carry around in their bag but flexible enough to gift it to your loyal customers. That’s where promotional keyrings come in.
Health and wellbeing promotional products has never been more popular than it is today. If you want to boost your brand, you’ll need your image to be good and consistent with an exceptional, identifiable logo. You’ll also want your brand to be presented to as many people as possible.
Your brand is the key to your business success. If your brand is strong, it will differentiate you from your competitors, increase customer loyalty and grow your bottom line.
You’ve heard that branded gifts were a great marketing tool. So you went out and bought a large number of gift items but it seems like no one wants your giveaways. Now you’re not sure what to do with the box of unwanted gifts in your office.
Typically only 20% of the marketing budget of any business goes towards trade shows which makes it common for the marketing team to feel constrained by the budget if they have to purchase promotional items.
Promotional gifts are more affordable than they’ve ever been and they will always make an impression on recipients. But why limit giving them to the holiday season only? Think about it, standing out when your customer receives ten other gifts can be a little more challenging as opposed to receiving only one gift.
A budget for promotional gifts items is sometimes overlooked when the main focus is placed on SEO (search engine optimisation). But it is crucial to budget for this type of marketing strategy since it can ruin your budget if not properly planned for.
Marketing strategies have changed a lot with the advancement of technology and introduction of the internet, but older tactics aren’t obsolete yet. In fact, some offline marketing techniques will never go out of date because of the human factor. Promotional gifting is one of them.
If you don’t already know it, branded promotional gifts play a crucial part in the success of any marketing strategy. Because the impression rate is huge, the return on investment is higher than any other marketing tactic used today. To yield maximum results, however, you have to give targeted, useful and high-quality gifts.
If you are looking for a great way to say “Thank You” to clients, employees or colleagues, giving them a gift will go a long way. But gift giving is no easy feat, there are so many to choose from. That’s why a gift box from The Promo Group is an excellent idea!
Coffee-drinking is not only a way to take a break from work, it’s also a beverage that can help soothe stress as well as a societal trend. Various coffee drinks such as iced coffee and flavoured lattes have become so popular that they aren’t limited to gourmet coffee shops any more. They can even be found in most bakeries and fast-food chains.
Branded corporate gifts will never not be an excellent marketing tool! With the statistics to prove it and thousands of promotional gift companies around, it will remain a valid way to win over new clients and maintain existing ones.
Tradeshows and large events are some of the best opportunities you will have to spread your name and brand to the masses, and to make sure that by the time visitors have left your display or event, they will be taking your brand home with them.
With a five star customer service rating from an independent rating’s company, The Promo Group has earned the trust loyal customers place in them to deliver only the highest quality corporate gifts and promotional clothing in South Africa, with a consistency that has remained unwavering for many years already.
Despite the fact that our mobile phones and other devices have built-in calendars and personal organisers, there will always be a place for a desk calendar for easy reference, even in our high tech world
Forget about those cellophane generic gift hampers! Go all the way by finding out what your customer likes, even if you send someone in undercover to sweeten the secretary for information, and put together a stunning corporate gift hamper that will always be remembered!
What makes branded corporate gifts and promotional clothing one of the most powerful marketing tools available today?
We all know that things are tight with an economy that looks unhealthier day by day, but, business goes on, and it’s essential to make sure that your brand stands head above shoulders to maintain a presence in a highly competitive business landscape.
Visibility, visibility, visibility! This is what branded corporate gifting is all about, on a grand scale but on a budget to suit any pocket!
Keeping your brand on the move and in the public eye is the ultimate goal of corporate gifts and promotional clothing – the more people who see your logo, the more the subliminal message takes root.
Expect quality, affordable corporate gifts & promotional clothing in South Africa with The Promo Group!
Well, the budget is finally sorted and the deadline defined, but which corporate gifts or promotional clothing items will you choose out of the hundreds of options available from The Promo Group?
The answer to this question is a big resounding YES! Here’s why: Every person between the ages of 6 and 100 years, uses a pen or pencil at least once a day. And what do they write on? Paper.
Every season offers a unique chance to get creative with your marketing strategy. Whether you choose Christmas, summer, valentines day, back to school or Easter to give promotional gifts, you can use it to your advantage and win some new clients.
If there’s one thing you can be sure of, it’s that branded gifts are an effective marketing method that will give you a high return on investment. Do you know why? Because everyone loves receiving gifts, especially if it’s something they can use and even more so if it’s high quality.
Nobody likes to waste money. And with some marketing strategies, you are better off just throwing your money into the water.
So you already know that promotional gifting is the most effective marketing method for maximum return on investment. But how do you know that the branded gifts you are giving will be successful and wow your customers?
Promotional Gifts has long been a preferred way to market brands. This is because business owners have seen tremendous growth in their bottom line as a result.
To brand specific promotional products with your company logo and message, you need to select the right gifts to suit your target market. The target market for your business may require large quantities of small, inexpensive giveaways or, varying types of high-end corporate gifts.
Technology-related gifts are always a good idea unless your target market is the elderly or small children. We live in a day and age where one can’t imagine life before computers, smartphones and the internet. At least 70% of all people all over the world have access to a computer on a daily basis. So it just makes sense to give gifts that people can use regularly.
There is no doubt that corporate gifts and promotional clothing are a great way to thank customers and staff for their support in growing your brand, however, it’s not as easy as it may sound to find the right gift.
Every occasion calls for a different type of corporate gift, and pulling this off on your own can be quite a challenge, especially when faced with thousands of different options.
Promotional gifts can greatly benefit your business by getting your brand noticed and attracting potential customers. It can also be used to strengthen relationships with existing customers.
Promotional gifts have an extremely high ROI. But, handing out any old gift certainly won’t do the trick. There are various things to keep in mind that will help you steer clear of spending money without seeing results.
The weeks before Christmas is typically the most popular time of year to give promotional branded gifts. However, it doesn’t have to be. In fact, giving promotional gifts this time of the year might have less impact since you are competing with other suppliers. If you don’t go out of your way to impress your clients, yours will be just another gift they receive.
Ever heard the saying: “You have to spend money to make money”? Well, I’m here to tell you that it is completely true! Marketing your brand costs money. There’s no way around it. The only thing you can do is to pick the marketing strategy that will give you the highest return on investment – promotional gifts.
Branded clothing is an excellent way to improve your company’s brand recognition. It can be used to create unity within the workplace as well as promotional gifting to either thank existing clients for their business or find new customers.
Promotional items are an excellent method of advertising your brand. Business owners across the world use this marketing strategy to not only gain new customers but to build long-lasting relationships with existing customers. For promotional gifting to work for you, you need to make sure you meet the needs of your target audience and also stick with products that are high-quality.
Branded promo gifts are taking over the marketing industry. Business owners around the world have realised just how much it benefits their companies. Promotional gifts allow them to build relationships with existing customers as well as source new customers.
Every business owner has one thing in common and that’s to grow their business. And the only way to do that is with a legitimate marketing strategy.
It is highly unlikely to not have any competition in your area of business. In fact, the market has become oversaturated in almost every industry making it much more of a challenge to stand out from your competitors. But without that competitive edge, you’ll never be able to grow your client base.
So you know that giving promotional gifts are an important part of your marketing strategy but you also know that giving the wrong gift can do more harm than good. But how are you supposed to know which promo gifts will work and which ones won’t?
It’s not easy to promote your brand within the competitive realm of advertising and could be costly and complicated, to say the least. But with promotional products, you too can use the most effective marketing tool available to businesses today.
South Africa’s economy has been anything but booming in the last few years and companies are trying to save money as far as possible by cutting costs. Marketing, however, is a cost that’s not negotiable, unless you’d like to close the doors of your business anytime soon.
It’s that time of year again. Everybody is excited about the holidays and even more so, about the gifts, they will be receiving from their suppliers. And since most companies have hundreds of suppliers, you’ll need to up your game when it comes to branded corporate gifts – that is if you want to keep doing business with them in the new year.
Sending branded gifts to clients is an excellent way of showing appreciation for their business as well as making them aware of your brand, year round. It’s even better when that gift reflects your company values while matching up with theirs.
Companies consist of people and people love receiving gifts. Even more so if it’s something they can use. When giving branded corporate gifts, make sure it’s something they can use on a daily basis. This will go a long way in building existing client relationships.
Teamwork, knowledge and many years’ worth of experience in the corporate gifts industry makes The Promo Group the number one team to work with in hitting the right spot with promotional gifts that can forge long-term relationships with valued customers.
The festive season in South Africa is a far cry from the traditional concept of snow covered landscapes! Here, the sun beats down and calls us out into the sunshine and the outdoors, to soak up the sun on the beach, take to hiking trails, enjoy our national love of braais, road-trips and picnics!
For many years pens have been used as promotional gifts since it is easy to print your company name or logo on them and even easier to distribute them at exhibitions and trade shows. Everyone uses pens, from pupils to professionals, thus printed pens are one of the most effective methods to promote your brand.
A promotional gift is a branded product that has your business logo printed on them. Branded Promo Gifts are one of the most ancient methods of advertising and marketing. It remains one of the most effective ways to promote your brand as well as one of the most cost-effective ways to advertise.
Promotional gifts are an excellent tool to enhance your brand and ultimately grow your business. But don’t be fooled into thinking that just any gift will do. Before wasting money on branded gifts that won’t bring you any results, do some research or get the help of a professional to guide you in the right direction.
Branded gifts say a lot about you as a company like how important quality is to you or if you put a lot of thought and strategy into projects. Anybody can hand out free gifts and hope for the best but by giving quality, creative branded promo gifts you are sure to be one step ahead of your competitors.
It can be quite the challenge to come up with a successful marketing strategy and even more so maintaining a campaign that resonates with your target market. What you’re after is that vital competitive edge that will keep on driving new business, thus growing your client base.