This Is The Only Marketing Strategy You’ll Ever Need [If You Had To Pick One]
If you had to pick just one marketing strategy for your business, what would it be? I bet you’re thinking digital is best, right? Well, you’re not wrong. Social media marketing is very effective if done right, but so is email marketing and handing out flyers. The problem with digital marketing is that it has a short lifespan.
Let’s take Facebook ads for example. These ads are all the rage right now but the lifespan of a Facebook ad is maximum 2 – 3 weeks. Then you have to create a new one again and again. The impression rate might be high but people are bombarded with ads all day long. The ad might appear in their timeline, but do they really see it? Additionally, if your brand is competitive, you’ll pay more per click than someone with a less competitive product or service.
Another downside of digital marketing is the fact that it evolves at a rapid rate. What might work today, won’t necessarily work tomorrow. Keeping up with trends can be a fulltime job.
Promotional Gifting Is the Number One Marketing Strategy Your Business Needs to Implement.
● Promotional gifting is ancient. It’s been around for many years and is still as effective as it was back in the day.
● It offers the highest impression rate of all marketing strategies. Your recipient becomes a brand ambassador every time they use your gift in public.
● It’s cost-effective. There’s no need to invest in expensive gifts. Just make sure they are useful, unique and high-quality.
● It adds a personal touch. In a society where everything is digital, handing out a physical gift will mean much more than sending out an email.
Promotional gifting is hands down the best tool you can use to promote your brand. To get started, get in touch with the team at The Promo Group today!