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Use Promotional Products Effectively by Considering These 4 Things Before You Start Your Campaign

As a business owner, the last thing you want to do is to waste money on marketing campaigns that don’t work. So, before the start of any campaign, it’s vital to take a few minutes (or hours) and ask yourself a few questions to ensure you’re on your way to success.


If you don’t neglect this process, you are more likely to select the right type of product, that your gifts reach the right audience and more important than anything, that you’ll see a high return on investment. By asking yourself the following questions, you can turn a good campaign into a great one.


1. Who am I targeting?

You’ll want to determine your target audience to ensure a useful promotional gift as well as what you stand for as a business. If you know your target audience, you’re ready to move on to the next question.


2. What’s the purpose of this campaign?

Determine the goal of your campaign. Establish what the best approach will be for your campaign, like a trade show coming up or a holiday perhaps? Or are you just sending random promotional gifts to existing clients to remind them of your brand? If you understand the purpose of your campaign, choosing the best promo gift will be easier.

3. Who will appreciate my gift the most?

Research shows that more than 85% of recipients can still remember the brand of their promo group six months after receiving it. That’s exactly what you want – for your product to connect with your potential customer. This will ensure that they use it regularly and connect with your brand. When you create a connection, you also create loyalty.


4. Does your product align with your brand?

Consistency is key. It is your brand that will bring customers to your door and not your competitors. You want your message to be clear and consistent which can be achieved when using the same colours and fonts in every campaign.


Need help to get your brand out there? Let us help! The team at the Promo Group brings many years of experience to the table and can help you pick the perfect promotional gift for your campaign. For more information, get in touch with the team today!