Trade Show Marketing Materials & Giveaways

Trade shows offer the perfect opportunity for businesses to showcase their brand, as well as their products and services, in a competitive environment. With that in mind, it is crucial to have the right trade show marketing materials to make a strong impression. Well-chosen promotional products for trade shows can also help attract attention and leave a memorable mark on potential clients and customers.

The right giveaway not only draws people to your booth but also serves as a lasting reminder of your business. In this guide, we share some of the best marketing materials for trade shows to help your brand stand out. Let’s take a look at these trade show giveaway ideas:

1. Tote Bags

Branded tote bags have always been considered excellent promotional items, as they are likely to be used on a daily basis. This is largely due to their versatility. Individuals can carry these promotional bags throughout the event and continue using them afterward, allowing your brand to stay visible and relevant well beyond the trade show.

2. Pens

Pens are among the best trade show items because they are used daily. Attendees working in corporate or professional settings often need pens to jot down important information. Branding pens with your logo turns these everyday items into subtle promotional tools long after the trade show ends.

3. Reusable Coffee Mugs & Tumblers

Coffee mugs and tumblers are great giveaways for trade shows. A custom printed mug is perfect for the office or home, offering daily brand visibility during coffee breaks. Branded tumblers, on the other hand, keep beverages hot or cold for hours, making them ideal for professionals on the move.

4. Lip Balm

Smaller items like lip balm are often overlooked as promotional products, but they can be highly effective giveaways for trade shows. Offering custom branded lip balm shows your brand values self-care and attention to detail. With each use, this item becomes a gentle reminder of your business and the care it extends to its audience.

5. T-Shirts

Though commonly used, promotional t-shirts continue to be popular trade show swag ideas. As wearable branding, they allow individuals to showcase your company well beyond the trade show floor. A thoughtfully designed and comfortable T-shirt can increase your brand’s visibility in everyday settings. Ensuring your company T-shirt is unique and visually appealing can also encourage attendees to wear it proudly.

6. Phone Holders & Stands

Customised phone holders and stands are cool trade show giveaways that provide long-lasting brand exposure. These items offer convenience by keeping smartphones accessible and hands-free, making them useful in both work and personal settings. A branded phone stand not only provides a functional solution but also ensures your business stays visible every time it’s used, whether at home or in the office.

7. Notebooks

Notebooks are another popular choice, due to them combining practicality with brand exposure. Custom branded notebooks serve as functional items, whether for jotting down notes, ideas, or reminders. By giving these away as trade show freebies, you ensure your company’s logo remains visible in everyday settings, boosting brand recall and leaving a lasting impression.

8. Luggage Tags

When looking for effective trade show promo items, customised luggage tags offer practicality, as well as visibility. Perfect for frequent travelers, these luggage tags help attendees easily identify their bags while ensuring your brand is seen wherever they go. Durable and functional, luggage tags serve as a constant reminder of your company with each trip.

9. Caps

A well-designed custom branded cap is an excellent trade show merchandise idea. The recipients can wear them on a daily basis, providing your brand with continuous visibility. Not only do they serve as a cool accessory, but they can also help your company stand out as both fashionable and memorable.

10. Lanyards

Company branded lanyards are not only useful for holding ID badges, access cards, keys, or other small accessories, but also provide continuous visibility as attendees wear them throughout the event. These lanyards also serve as lasting reminders of your business, ensuring your logo is seen if the recipients use them after the event.

11. Stress Balls

Stress balls are small and budget-friendly promotional items for brands. Providing custom branded stress balls at trade shows not only offers a moment of relief for event attendees but also serves as a useful tool in their daily routines. These portable items promote well-being while keeping your brand visible.

 12. Keyrings

At trade shows, businesses require practical and versatile giveaway items that offer lasting value to recipients. Promotional keyrings provide just that. They serve as a daily reminder of your brand, providing consistent exposure. Their size and functionality make them easy to carry, ensuring your logo is seen frequently. A keyring is a simple and effective promotional item that can make a lasting impression.

13. Trade Show Display Stands & Kiosks

A trade show display stand is an essential tool for businesses looking to showcase their brand and their products or services. These stands are designed to capture attention and engage attendees, offering a well-organised space to present your offerings. With a strategic setup, display stands and kiosks create a welcoming environment for visitors to explore and interact with your brand.

 14. Trade Show Banners

Bold visuals make a lasting impression at any event, which is why branded banners with logos are among the most effective tools. With eye-catching designs and concise messaging, banners capture attention from across the floor and guide attendees toward your booth. Display banners for trade shows are essential branding elements that reinforce your company’s presence and instantly communicate professionalism.

15. Trade Show Table Covers

First impressions matter, especially at busy events where every detail counts. Using custom tablecloths for trade shows instantly elevates the look of your table or booth, creating a polished and cohesive display. These branded tablecloths not only enhance brand visibility but also provide a clean, professional setting for your promotional materials and products.

Stand Out with Our Promo Items & Display Signs for Trade Shows

Trade shows are a valuable opportunity for businesses to showcase their brand, attract new clients, and make connections. Having the right marketing materials is key to standing out in a crowded event space. From custom trade show booth displays and signage to promotional trade show giveaways, The Promo Group has a wide selection of trade show items to choose from. Get in touch with our team to order promotional products for your next trade show or event.