Stanley Cups: Why Are They So Popular?

The Stanley cup was once considered just an ordinary thermal mug among hikers, nature lovers and construction workers, but has recently surged in popularity and a new Stanley cup craze has taken over. But what is the hype with Stanley cups about, and are they even worth it?

In this blog post, we find out what’s so great about Stanley cups and why they’ve become so popular in the last few years. We also show you some of the best alternatives to the Stanley cup and discuss the benefits of having them custom branded for employees and clients as corporate gifts.

What is a Stanley Cup?

Stanley is a brand of reusable, all-steel vacuum water bottles and cups that has been in existence for over 100 years. Their products are categorised into three main categories on their website: Water Bottles, IceFlows, designed for cold drinks with a flip lid, and Quenchers, which have handles and built-in straws. The Stanley Quencher is also the most popular product line.

Traditionally, Stanley catered to working-class individuals and outdoor enthusiasts. Stanley cups were initially marketed towards men with their iconic green colour schemes. However, the brand has now started to evolve to appeal to a broader audience.

Why are Stanley Cups So Popular?

Stanley Cups have always been popular due to their large size, quality, convenience, and ability to keep drinks cold for extended periods. But if you’re wondering what the new obsession with Stanley Cups are now, we believe it’s due to a number of different factors.

In recent years, the brand started strategically targeting women as a new consumer base and expanded their product line with a range of new designs and colours. Their previous products were considered masculine, whereas now, the Quenchers with all its new colours have become popular among women.

This new strategy, combined with influencer marketing on social media, has transformed Stanley tumblers and bottlers from utilitarian items to fashionable accessories and positioned the brand as a symbol of social status.

Are Stanley Cups Worth It?

Stanley cups are known for their functionality, durable construction, excellent insulation properties, and user-friendly features such as leak-proof lids and easy-to-grip handles, which can justify their higher price point for some consumers. For those who can afford the price and value these qualities and the status associated with the brand, Stanley cups may be worth the investment.

However, for many people, spending that much on a Stanley tumbler or quencher is just not viable. Fortunately, there are several Stanley cup alternatives available that offer similar quality and functionality at a more affordable price.

Stanley Cup Alternatives

If you’re looking for other cups similar to Stanley cups, The Promo Group offers some of the best Stanley cup alternatives from various brands. Whether you’re looking a Stanley Quencher alternative or a Stanley tumbler alternative, we have you covered:

Customise Our Tumblers with Your Company Logo

When ordering these alternatives to Stanley cups from The Promo Group, you also have the option to order them as custom or personalised tumblers with logos and your unique branding. There is also wide range of customisation options available, including logo placement, colour choices, and engraving or printing techniques.

Custom branded tumblers with company logos are excellent corporate gifts for your team or clients as they showcase the brand, increase awareness, and strengthen relationships. Get in touch with us and order your custom printed tumblers and bottles today.